Free Website Benchmark — DIY Checklist
Author: Daniel Hallman
Moosh Works

Use this list with your benchmark result. Fix the clearest failed signal first, record the change, and rerun the benchmark after the public page updates.

SEARCH & AI READINESS
[ ] Confirm the page is allowed to appear in search.
[ ] Give the page one clear, useful title.
[ ] Add a plain summary that matches the offer on the page.
[ ] Set the preferred canonical URL.
[ ] Add valid structured data that matches visible facts.
[ ] Make the sitemap discoverable.
[ ] Complete the title, description, image, and URL used when the page is shared.

TECHNICAL & MOBILE QUALITY
[ ] Serve the page over HTTPS and return a successful response.
[ ] Include the mobile viewport setting.
[ ] Declare the page language.
[ ] Add concise descriptions to meaningful images.
[ ] Remove needless markup that makes the first response heavy.
[ ] Test the page on a real phone, including forms and buttons.

OFFER CLARITY, TRUST & CONVERSION
[ ] State who the offer is for and what the customer gets.
[ ] Put one clear next step near the top and near the end.
[ ] Make the phone number easy to find and tap on a phone, if calls are a valid path.
[ ] Keep the contact form short and label every field.
[ ] Show a consistent business name and brand identity.
[ ] Remove claims that a visitor cannot verify.

LOCAL RELEVANCE & CONTENT
[ ] Use one main heading that names the page topic.
[ ] Answer the questions a ready buyer needs before taking the next step.
[ ] Link the main services from clear navigation.
[ ] Add focused supporting pages only where you have useful, distinct content.
[ ] State the real places or service area you serve without inventing local proof.

MEASURE THE CHANGE
[ ] Record the benchmark date and score before editing.
[ ] Write down the exact page change and owner.
[ ] Check the live public page after publishing.
[ ] Rerun the benchmark and compare the same four category scores.
[ ] Keep internal workflow and financial claims out of this website-only check; measure those with source data.

Full Workflow Audit: https://mooshworks.com/audit/
Scoped implementation help: https://mooshworks.com/contact/?source=website-benchmark